The SEOlogen

The practitioners of SEOlogie · Last updated: June 2026

SEOlogie is applied by the SEOlogen — the practitioners of SEOlogie. They guide companies and people in letting themselves be found by the people who fit: from the self-knowledge of the source to the genuine signal to the ongoing Cycle of Visibility.

In SEOlogie, application and research are inseparable: every real project sharpens the terms and tools of the school of thought. Today the core is formed by three SEOlogen — with a division of labour that is at the same time the research method of SEOlogie.

Ortwin Oberhauser — the founder

Ortwin Oberhauser is the founder of SEOlogie — the art of being found by the people who fit — and considers himself the first SEOloge. He grew up in Bregenz on Lake Constance, Austria, took to computers and programming early, and has worked as a web developer since the 1990s. As a certified specialist in applied computer science he taught at the WIFI Vorarlberg from the year 2000 — HTML, PHP, XML, web design, web organization and the training programme for company internet officers, which even then covered search engines and internet marketing. And as early as January 2000 he ran the 38-hour course "E-Commerce & Online-Shops" at the WIFI Dornbirn, where companies learned to build and run their own online shop — at a time when selling online was still a distant future for most. That made him one of the very few people in Austria working that intensively on e-commerce and online marketing back then. The WIFI course book of 2002 quotes his conviction that a PC connected to the internet is "the most powerful tool humanity has ever been allowed to hold in its hands". This technical background shapes his work to this day: to him, visibility is never just communication — it is always structure, technology and clarity as well.

Ortwin Oberhauser speaking at SEOkomm 2010 in Salzburg — SEOkomm 2010 in Salzburg, Austria: Ortwin Oberhauser speaking at the country's first dedicated SEO conference — "Everyone is a Publisher Today".

In the early Austrian SEO scene, Oberhauser was a visible voice: he attended industry gatherings like SMX, documented the beginnings of the SEOkomm, and spoke at its premiere in 2010 — Austria's first dedicated SEO conference. His talk "Everyone is a Publisher Today" anticipated what is self-evident now: every person and every company publishes — and so faces the question of whether, and by whom, it gets found. Even then, colleagues called him "the SEOloge", because he never approached being found as a purely technical matter, but always from the psychology of the people involved. In 2010 the Austrian magazine WIENER counted him among the country's Twitter elite in its "Twittelite" feature — with more than 85,000 followers at the time. That early social-web visibility shows that being found was lived practice for him even then, not just a profession. In 2011 a second SEOkomm talk followed, with a focus on tourism.

"Web development became SEO. SEO became the question of being found. More than twenty years of practice became SEOlogie."

Because the longer he worked with search behaviour, campaigns and platforms, the clearer the insight that led to SEOlogie became: it isn't websites that get found — what gets found are the people, companies and ideas behind them. Being found is a question of fit, trust, language and source — and only after that a question of technology.

Today Oberhauser is co-founder of the creative-intelligence agency bobdo.com — he handed over operational management in 2021 and has served there as CTO and advisor since —, initiator of hotel-award.com and head of the SEOlogen practitioner team. In the research division of labour, he tries out the new through trial and error: test first, then understand, then claim. And if you've read this wiki, you already know him: the first-person stories on the Cycle pages — the bilge pump in the quiet bay, the bank that chose ready-built HTML pages, the detour in southern Italy — are his.

A few stations of those years, captured with his own camera:

Ortwin Oberhauser shaking hands with Prof. Helmut Thoma at Swiss Online Marketing 2009 in Zurich — Swiss Online Marketing 2009 in Zurich, Switzerland: shaking hands with Prof. Helmut Thoma, the long-time head of broadcaster RTL, after a panel conversation.

Group photo of the Austrian SEO scene on the evening of the SEOkomm in Salzburg, Ortwin Oberhauser in the middle — The Austrian SEO scene at the SEOkomm evening in Salzburg, Austria (2011) — Oberhauser in the middle.

Ortwin Oberhauser giving his talk on SEO and SMO for tourism at SEOkomm 2011 in Salzburg — SEOkomm 2011 in Salzburg, Austria: the second SEOkomm talk — "SEO & SMO for Tourism".

Ortwin Oberhauser being interviewed at SEOkomm 2011 in Salzburg — SEOkomm 2011 in Salzburg, Austria: interviewed after the talk on SEO and social media for tourism.

Ortwin Oberhauser giving a talk at the 2013 partner day of the Styrian nature parks, a conversion chart on the screen — Partner day of the Styrian nature parks 2013 in Styria, Austria: a talk on online marketing for tourism destinations.

Ortwin Oberhauser talking with participants after the talk at the Styrian nature parks 2013 — After the talk, 2013: in conversation with the Styrian nature-park partners.

More about Ortwin Oberhauser — more personal, with pictures and records — on his blog (in German) →

The core

Enzo Oberhauser

Connects SEOlogie with the knowledge of the old schools of thought — Wu Wei, Zen, the Stoa, existentialism and others. Because much of what holds for being found, humanity worked out millennia ago; the wheel doesn't need reinventing everywhere. The next generation of SEOlogie.

Max Nardit

Owns data, measurement and monitoring — he makes checkable what the others claim. The impulse for the Cycle of Visibility came from him — the conviction that visibility only stays alive when perceiving, understanding, planning and acting never end.
max.nardit.com →

Join the research

SEOlogie is not a closed circle. Whoever wants to apply it or join the research is invited — how that works, and what contributions are measured against, is on the invitation page: SEOlogie invites you to join the research.

Records

Ortwin Oberhauser: Rückblick auf die SEOkomm 2010 (review of SEOkomm 2010, in German). ortwin-oberhauser.com, November 2010.
Talk "Everyone is a publisher today" — slides from the SEOkomm premiere 2010, SlideShare.
Gerald Steffens: SEOkomm 2011 – Recap, Konferenz und Party (in German). seo.de, November 2011.
WIENER (Austrian men's magazine), July 2010 issue: the "Twittelite" feature, page 59 — Ortwin Oberhauser as one of Austria's Twitter voices, with more than 85,000 followers.
WIFI Vorarlberg (Chamber of Commerce): original course folder "E-Commerce & Online-Shops" — course 27 Jan–11 Feb 2000, WIFI Dornbirn, trainer: Ortwin Oberhauser. View the PDF record (used with the WIFI's consent).
WIFI Vorarlberg (Chamber of Commerce): course book 2002/2003 — course instructor for HTML, PHP, XML, web design, web organization and the internet-officer training; also the source of the quoted statement on the internet as a tool. View the PDF record (used with the WIFI's consent).